Effective Websites: Get The Right Web Marketing Foundation In Place Up Front So You Don’t Have To Back Track!

What constitutes an effective website? The answer is simple.

An effective website helps you achieve your desired result. That’s it. That’s all.

Look… The fact is that all websites are not created equal. God made them this way… Lol! I joke but in all seriousness, a website is a tool. Nothing more. Nothing less.

The real magic is in how you use this tool to generate your desired result. You website can act as a brochure, a shopping cart, a leveraged means of communication, a content management system, a lead generation tool, a pre-qualification tool, or even your own publishing platform.

Each one of those functions I just mentioned are very different and require very different types of site structures and designs. For example, if you want to capture leads… your site better have a good offer, a data entry form that feeds an auto responder account, and messaging that encourages the user to opt in. On the other hand, if you want your site to act as a brochure your setup will be more quasi-informational wrapped up in a prettier package. Two different purposes and two different setups.

Remember this before you screw yourself by buying into some cheap-o “one size fits all” web solution. In most cases you will spend money and get no results… And that is the definition of expensive!

And, in some cases… The web may not be what you need at all! Some products and services are promoted best with other means…

Imagine that… A web dude who tells you the truth! That’s right, my friend, a website is NOT always the answer.

More on this to follow as we build out our site.